Students Advertise Their Creative Flair

Down on the very fashion forward Kings Road.  No, we're not talking Chelsea, but in our very own town of Reading. The first year students, studying for a National Diploma in Fashion at Reading College, have been beavering away on a special project to produce a marketing poster for a local business.

This is the second year that Frock&Roll has been approached by the course's Lecturer Emma Laird and enjoyed collaborating in this creative endeavour. Each project group were tasked to choose one piece of vintage clothing from the shop and then style it to create a winning look. They had to organise a photo shoot, which involved choosing & styling a model, picking a location and adding their own twist to the ensemble. They then selected an image and edited it to produce the final poster.

We're really blown away with the four groups’ different take on the vintage theme and thought we would share with you the great images that the students accomplished.

We love this cheeky look. It is a great image and very clean & professional. The pose is well executed and has heaps of personality. The use of red accents on the accessories and the phone catches the eye and pulls the whole poster together.  

This image has a very ethereal and gothic look. The choice of backdrop is perfect for the style of dress. We find it evokes thoughts of Kate Bush/Florence Welsh etc. The model’s hair and makeup is soft and in keeping with the theme, and the subtle look is mysterious, romantic and pensive. We like the fact it promotes individual style.

The model looks fresh and natural, the make-up is perfect and the dress looks great. The cute matching sunglasses and small earrings complete the look. The image makes you feel the model is very carefree, happy and comfortable; therefore making the clothing appeal.

This image really creates a story…is the girl waiting for a date or friends?  The look is very natural and un-staged, so you associate with the character and you can imagine being in her shoes. The dress stands out, looks great and feels fun, young and flirty.  The railings, trees and sunny day all tie in to complete this great look.

All in all, a brilliant job by the students. Bravo, we say! The final posters are all just fab and we will be displaying these in store shortly and also using some for our A-Boards.

Let us know what you think of these images?  Which one is your favourite?
Love Frock&Roll